Collection: Serums + Oils

Explore small-batch botanical face serums, hair oils and body oils from Grounded Holistic Apothecary in Easton, Massachusetts. Our concentrated formulas combine nutrient-rich plant oils with thoughtfully selected botanicals for simple, intentional face, hair, scalp, lash, brow, nail and body care.

Botanical Oils for Face, Hair + Body

Find targeted oils for different parts of your routine, from antioxidant-rich face serums and nighttime facial oils to hair, beard and scalp oils, lash and brow serum, cuticle oil and aromatic body oil. Each formula is designed around a focused blend of botanical oils and ingredients.

Build a Simple Oil-Based Ritual

Follow the directions on each product page and begin with a small amount—concentrated oils generally require only a few drops. To explore the ingredients behind our formulas, visit the Grounded Ingredient Guide.